{"id":1147,"date":"2023-02-17T11:00:00","date_gmt":"2023-02-17T10:00:00","guid":{"rendered":"https:\/\/coima.com\/insight\/a-district-that-creates-value\/"},"modified":"2026-06-12T09:59:54","modified_gmt":"2026-06-12T07:59:54","slug":"a-district-that-creates-value","status":"publish","type":"insight","link":"https:\/\/coima.com\/en\/urban-stories\/a-district-that-creates-value\/","title":{"rendered":"A district that creates value"},"content":{"rendered":"\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-828ac4\">4,500 jobs per year for a total economic impact, in 2022, deriving from the construction and operation of the new business district of almost 1 billion euros. These are the main economic data of the study conducted by The European House &#8211; Ambrosetti together with the Milan Polytechnic, aimed at measuring <strong>&#8220;The value of the urban regeneration of Porta Nuova&#8221;.<\/strong> The district developed and managed by COIMA had a strong influence on the Lombardy capital and the region, and over the years it stood out for its community spaces and services, and many sustainable initiatives.<\/p>\n\n\n\n<div class=\"video-section w-full wp-block-ensoul-video\" id=\"video-828c74\">\n            <div            class=\"video-content block no-underline  w-fit text-paragraph-base!\"\n                                >\n            <video class=\"block-video\"\n                autoplay playsinline                muted                                controls            >\n                <source src=\"https:\/\/coima.com\/app\/uploads\/2023\/02\/coima_urban-stories-demolli-calderini.mp4\" type=\"video\/mp4\" \/>\n            <\/video>\n\n            \n                            <span class=\"caption text-caption text-caption-text pt-caption \">\n                    Urban Stories videopills \u2013 The value of the urban regeneration of Porta Nuova                <\/span>\n                                <\/div>\n    \n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-828ccb\"><strong>The European House \u2013 Ambrosetti, Managing Partner &amp; CEO Valerio De Molli<\/strong>, said: \u201c<i>For this research, we applied our proprietary methodology, called \u2018the four capitals\u2019, which measures the impact of investments and particularly the real estate investment impact on the area.\u201d<\/i> <i>\u201cThe four capitals relate to the economic, social, environmental and cognitive spheres, and allow us to analyse the Porta Nuova investment sustainability, innovation and impact on the district and Milan\u2019s vitality.\u201d <\/i><\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-828f34\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-828e51\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-828d79\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-portrait max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"350\"\n                height=\"442\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2023\/02\/coima-story-img-interna2-quartiere-crea-valore-1.jpg\"\n                alt=\"Valerio De Molli, Managing Partner &amp; CEO di The European House \u2013 Ambrosetti\"\n                data-title=\"coima-story-img-interna2-quartiere-crea-valore-1\"\n                aria-describedby=\"image-828d79-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-828d79-caption\" class=\"caption text-caption text-caption-text\">\n                Valerio De Molli, Managing Partner &amp; CEO di The European House \u2013 Ambrosetti            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-portrait md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"350\"\n        height=\"442\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2023\/02\/coima-story-img-interna2-quartiere-crea-valore-1.jpg\"\n        alt=\"Valerio De Molli, Managing Partner &amp; CEO di The European House \u2013 Ambrosetti\"\n        data-title=\"A district that creates value\"\n        aria-describedby=\"image-828d79-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-828d79-caption\" class=\"caption text-caption\">\n            Valerio De Molli, Managing Partner &amp; CEO di The European House \u2013 Ambrosetti        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-828f05\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-828eaf\">Turning the value into figures, it is possible to state that the investment made in the Porta Nuova district redevelopment reaches \u20ac 2.8 billion. Of this, approximately \u20ac 6 million is for the two construction phases, considering that the second cycle started in 2018 and will end in 2026. <strong>De Molli<\/strong> said: \u201c<i>This amount generates direct, indirect and related activity of more than 4 million. This triggers a 2.7 times multiplier of value: for every euro invested in the construction of Porta Nuova, a further 1.7 are generated in the economy. These are crucial figures that show how the impact of Porta Nuova is important for Milan and the whole of Lombardy.\u201d <\/i><\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<div class=\"button-container flex my-xl md:my-3xl text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-828f92\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/porta-nuova-the-first-district-designed-for-the-community\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: Porta Nuova, the first district designed for the community                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-828fe1\">Considering only the construction sector, the first construction phase came to support, at its peak (2012), over 2,200 jobs in a time of severe crisis, but the positive trend included other areas in the district, such as insurance and financial services and catering.<\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-829181\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-8290d7\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-82904b\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-portrait max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"350\"\n                height=\"442\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2023\/02\/coima-story-img-interna1-quartiere-crea-valore-1.jpg\"\n                alt=\"Mario Calderini, Professor of Economics at the University\"\n                data-title=\"coima-story-img-interna1-quartiere-crea-valore-1\"\n                aria-describedby=\"image-82904b-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-82904b-caption\" class=\"caption text-caption text-caption-text\">\n                Mario Calderini, Professor of Economics at the University of Manchester and Lecturer in Social Innovation at the POLIMI Graduate School of Management            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-portrait md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"350\"\n        height=\"442\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2023\/02\/coima-story-img-interna1-quartiere-crea-valore-1.jpg\"\n        alt=\"Mario Calderini, Professor of Economics at the University\"\n        data-title=\"A district that creates value\"\n        aria-describedby=\"image-82904b-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-82904b-caption\" class=\"caption text-caption\">\n            Mario Calderini, Professor of Economics at the University of Manchester and Lecturer in Social Innovation at the POLIMI Graduate School of Management        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-829160\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-82911a\"><strong>De Molli<\/strong> continued: \u201c<i>Businesses established in the district contribute to value generation. We included a \u2018catalysed\u2019 component in our econometric model, i.e. we must consider spending, purchases and the economy generated in the related activities located less than a 15-minute walk from the district. A survey that allows us to underline how the consolidated impact arrives in the period 2008 &#8211; 2026 will reach approximately 14 billion euros, 10 billion euros if the impact up to 2022 is considered.\u201d<br><br><br><br><\/i><\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<div class=\"button-container flex my-xl md:my-3xl text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-8291c3\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/cities-future-podcast\/\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: Connected and inclusive: the features of future cities                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-829205\">The average iployment level sustained by the construction and operation phases of Porta Nuova is almost 5,000 jobs on average\/year according to the model that considers the direct, indirect, related and catalysed impact reaches more than 7,000 hires yearly. These figures are relevant if we consider the geopolitical events of the last two decades and the long period of uncertainty that began with the 2008 financial crisis, continued with the European sovereign debt crisis in 2012 and, recently, the pandiic and the effects of the war in Ukraine, which led to a disruption of value and supply chains.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-829240\"><strong>De Molli<\/strong> said: \u201c<i>Throughout this period, the construction sector has suffered a great deal, lost many jobs, and seen many businesses in distress and serious crisis.\u201d<\/i> <i>\u201cCOIMA completed most of the projects on schedule for Porta Nuova in 2012. This was a countertrend and is acting as a positive counterbalance.\u201d <\/i><\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-82928a\">Porta Nuova\u2019s <strong>environmental and innovation<\/strong> impact is historic for our country &#8211; the first LEED Gold certification obtained by the Unicredit Tower and the numerous design and sustainability awards won by the Bosco Verticale made the district an icon of change and social mobilisation.<\/p>\n\n\n\n<div class=\"button-container flex my-xl md:my-3xl text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-8292ca\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/impact-economy-real-estate-melandri-esg\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: The gentle revolution of the impact economy                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-829312\"><strong>The European House &#8211; Ambrosetti CEO<\/strong> said: \u201c<i>Porta Nuova is the third most lively district in Milan. The concept of liveliness in our strategic report is not based on the opinions of individual parties or citizens, but on 12 measurable parameters. These combine the financial component, international attractiveness, restaurants, bars and businesses, and a series of other data to monitor the district\u2019s vitality.\u201d <\/i><\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-82935a\">The investments have therefore transformed a previously abandoned area into an attractive district for citizens and businesses, also dragging upwards the Isola district, now the eighth liveliest out of 32 analysed. <strong>De Molli<\/strong> said<i>: \u201cPorta Nuova is a beautiful area to live, it is a district that makes people want to spend time there and attracts investors, families and the headquarters of companies and multinationals. It is no coincidence that 4.8% of the world&#8217;s market capitalisation is represented here.\u201d<\/i><\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-8293a0\">The Politecnico di Milano and The European House \u2013 Ambrosetti study shows that the long process that changed Porta Nuova\u2019s appearance does not just involve urban regeneration and related sustainable and innovative projects, but affects a broader dimension of sociality, as the district\u2019s value lies in the feeling of well-being and the opportunities for exchange within the community, fundamental values for COIMA, driven by the leadership of Manfredi Catella.<\/p>\n\n\n\n<div class=\"button-container flex my-xl md:my-3xl text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-8293db\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/real-estate-wellbeing-communities-villemain\/\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: Investing in the welfare of communities                \n                <\/a>\n    <\/div>","protected":false},"featured_media":836,"template":"","meta":{"_acf_changed":false,"footnotes":"","newsletter":"","immagine_archivio":"838","sottotitolo":"Innovative, sustainable and \u201clively\u201d - and study carried by The European House - Ambrosetti and Politecnico di Milano explains why Porta Nuova, a neighborhood developed and managed by COIMA, is an urban regeneration model.","video_intro":"","grid_image":"6944","_ensoul_lang":"en","_ensoul_tr_group":"227e38fe-34cc-449e-b8bb-6020b0b3f940"},"categories":[59,65],"tipo":[3],"class_list":["post-1147","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-cities-for-people-en","category-wise-views-en","tipo-story"],"acf":{"newsletter":false,"immagine_archivio":838,"sottotitolo":"Innovative, sustainable and \u201clively\u201d - and study carried by The European House - Ambrosetti and Politecnico di Milano explains why Porta Nuova, a neighborhood developed and managed by COIMA, is an urban regeneration model.","riassunti":[{"paragrafo":"Throughout this period, the construction sector has suffered a great deal, lost many jobs, and seen many businesses in distress and serious crisis. COIMA completed most of the projects on schedule for Porta Nuova in 2012 and this was a countertrend, acting as a positive counterbalance"},{"paragrafo":"Porta Nuova\u2019s environmental and innovation impact is historic for our country - the first LEED Gold certification obtained by the Unicredit Tower and the numerous design and sustainability awards won by the Bosco Verticale made the district an icon of change and social mobilization"},{"paragrafo":"The concept of liveliness of a neighborhood is based on 12 measurable parameters which combine the financial component, international attractiveness, restaurants, bars and businesses, and a series of other data to monitor the district\u2019s vitality"}],"articoli_correlati":[{"titolo":"Porta Nuova, the first neighborhood designed for the community","immagine":839,"link":"https:\/\/coima.com\/en\/urban-stories\/porta-nuova-the-first-neighborhood-designed-for-the-community"},{"titolo":"The transformation of Porta Nuova and its residents\u2019 \u201cnew life\u201d","immagine":840,"link":"https:\/\/coima.com\/en\/urban-stories\/the-transformation-of-porta-nuova-and-its-residents-new-life"},{"titolo":"The unexpected side of Porta Nuova","immagine":841,"link":"https:\/\/coima.com\/en\/urban-stories\/the-unexpected-side-of-porta-nuova"}],"gallery":null,"video_intro":"","video_gallery":null,"downloadables":null,"rassegna_stampa":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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