{"id":1150,"date":"2022-11-17T00:00:00","date_gmt":"2022-11-16T23:00:00","guid":{"rendered":"https:\/\/coima.com\/insight\/manfredi-catella-model-milan-megacities\/"},"modified":"2026-06-12T09:59:54","modified_gmt":"2026-06-12T07:59:54","slug":"manfredi-catella-model-milan-megacities","status":"publish","type":"insight","link":"https:\/\/coima.com\/en\/urban-stories\/manfredi-catella-model-milan-megacities\/","title":{"rendered":"Milan, the alternative to megacities"},"content":{"rendered":"\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-11191d\">Manfredi Catella analyses Milan\u2019s potential compared to other major European cities, highlighting the advantages of the new and inclusive metropolis model, where the Lombardy capital is an emerging example.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-1119b3\"><strong>COIMA Founder and CEO Manfredi Catella<\/strong> sees the post-pandemic situation, marked by new and significant challenges, as an excellent opportunity for Milan, which is in an ideal condition to reaffirm its identity compared to other major European and world cities.<\/p>\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-111c85\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 max-w-container-content mx-auto text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-111b8e\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-x-columns gap-y-columns-y\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-111a3d\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-portrait max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"350\"\n                height=\"422\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2022\/11\/coima-story-milano-alternativa-megalopoli-350___x422-01.jpg\"\n                alt=\"Manfredi Catella, Founder &amp; CEO, COIMA\"\n                data-title=\"coima-story-milano-alternativa-megalopoli-350___x422-01\"\n                aria-describedby=\"image-111a3d-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-111a3d-caption\" class=\"caption text-caption text-caption-text\">\n                Manfredi Catella, Founder &amp; CEO, COIMA            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-portrait md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"350\"\n        height=\"422\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2022\/11\/coima-story-milano-alternativa-megalopoli-350___x422-01.jpg\"\n        alt=\"Manfredi Catella, Founder &amp; CEO, COIMA\"\n        data-title=\"Milan, the alternative to megacities\"\n        aria-describedby=\"image-111a3d-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-111a3d-caption\" class=\"caption text-caption\">\n            Manfredi Catella, Founder &amp; CEO, COIMA        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-111c5f\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-x-columns gap-y-columns-y\" style=\"\">\n                    \n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111be5\">\u201cI remember that before the pandemic there was still an urban planning model approach. This was the legacy of a capitalist method of doing real estate which originated in the 1980s. The idea was to become as big as possible and concentrate resources and trade. The pandemic changed this scenario, showing the megalopolis model weaknesses &#8211; <strong>every physical dimension, after a certain threshold, becomes inefficient. The same applies to cities: the bigger they are, the less connected, inclusive, and safe they are.\u201d<\/strong><\/p>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111c2a\">The advantage of Milan in this situation is that it did not undergo the boundless growth that many other European metropolises experienced. \u201cWhile most European cities underwent a phase of development, growth and densification, Milan only saw it partially. This means that the transformation in the city over the last 20 years was marginal in terms of size compared to its potential. <strong>Milan is smaller than large international metropolises, and this is crucial given that this model\u2019s priorities are changing, and digitalisation, inclusion, and sustainability have become critical.\u201d<\/strong><\/p>\n\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n<div class=\"button-container flex my-s md:my-s text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-111ccd\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/milan-development-and-opportunity\/\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: Milan, development and opportunity                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111d18\">These elements are the foundations of the contemporary urban development agenda. This starts from current fundamental dynamics and responds to new challenges. \u201cWe are aware this is a problematic historical period. Rising inflation, interest rates, debt and raw material costs in the real estate sector will have a significant impact. Optimistically, we will face 18-24 months of slowdown.\u201d Manfredi Catella said: \u201cduring this phase, Milan must be aware of a substantially different situation compared to previous years and favour every possible mitigation and incentive to increase a positive regeneration of the city for everyone\u2019s benefit. <strong>Milan can stand as a valid alternative to other European cities because of the work done over the last 20 years.\u201d<\/strong><\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111d5a\">During this 20-year period, several municipal administrations have shown what Catella calls an \u201cunprecedented continuity of vision and cooperation\u201d, which have favoured the implementation of a strategic city transformation project that shows positive results.<br><\/p>\n\n\n\n<div class=\"button-container flex my-s md:my-s text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-111d98\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/the-construction-sector-will-be-the-driving-force-behind-italys-recovery\/\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: The construction sector will be the driving force behind Italy\u2019s recovery                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111dd4\">Let\u2019s consider the geographical aspects. Compared to other comparable European and world cities, <strong>Milan has an inclusive \u201coutside Milan\u201d area. Taking a train to Como or Liguria is easy, and without being particularly expensive.<\/strong> This is something that most other European cities cannot afford and outlines the way forward &#8211; safeguarding this uniqueness.<\/p>\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-112011\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 max-w-container-content mx-auto text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-111f4a\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-x-columns gap-y-columns-y\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-111e2e\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-landscape max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"400\"\n                height=\"265\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2022\/11\/coima-story-milano-alternativa-megalopoli-02-1.jpg\"\n                alt=\"Manfredi Catella, Founder &amp; CEO, COIMA\"\n                data-title=\"coima-story-milano-alternativa-megalopoli-02-1\"\n                aria-describedby=\"image-111e2e-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-111e2e-caption\" class=\"caption text-caption text-caption-text\">\n                Living spaces in the future development of the Porta Romana railway yard            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-landscape md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"400\"\n        height=\"265\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2022\/11\/coima-story-milano-alternativa-megalopoli-02-1.jpg\"\n        alt=\"Manfredi Catella, Founder &amp; CEO, COIMA\"\n        data-title=\"Milan, the alternative to megacities\"\n        aria-describedby=\"image-111e2e-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-111e2e-caption\" class=\"caption text-caption\">\n            Living spaces in the future development of the Porta Romana railway yard        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-111ff2\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-x-columns gap-y-columns-y\" style=\"\">\n                    \n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111f85\">Catella emphasises this clearly: <strong>\u201cMilan must be contained and not expanded. <\/strong>It needs to be made denser and more efficient, but this can be done by reusing public assets and connecting the many square metres of buildings that are currently fragmented and unused but have huge potential. <strong>Connectivity is an essential topic for the city and an excellent prospect nationally. <\/strong>This occurs through physical and digital infrastructures that can consolidate Milan as the nerve centre of a much more comprehensive network of cities that can mutually strengthen themselves by systemising their resources.\u201d<\/p>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-111fc9\">Underlying this analysis is a crucial issue for COIMA &#8211; housing affordability. \u201cHousing accessibility for everyone is a priority to be addressed in an effective public-private partnership, avoiding ideological centre-periphery distinctions which are not the issue to be resolved. <strong>A city is a single entity with different parts and vocations contributing to its overall attractiveness.<\/strong> A balanced and visionary policy combines the ingredients for a dynamic city.\u201d<\/p>\n\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n<div class=\"button-container flex my-s md:my-s text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-11204d\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/planning-resilient-cities\/\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: Planning Resilient Cities                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-112091\">COIMA has an extensive investment and urban redevelopment programme underway to support this ambition and strengthen a new urban model starting from Milan. This includes Porta Nuova, the first district in the world which obtained dual LEED and WELL for Community sustainability certifications, Porta Romana Rail Yard, where construction of the Olympic Village for the 2026 Olympics has begun, Valtellina area part of the Scalo Farini and other projects that will help accompany Milan on its new path.<\/p>\n","protected":false},"featured_media":842,"template":"","meta":{"_acf_changed":false,"footnotes":"","newsletter":"","immagine_archivio":"844","sottotitolo":"Manfredi Catella analyses Milan\u2019s potential compared to other major European cities, highlighting the advantages of the new and inclusive metropolis model, where the Lombardy capital is an emerging example.","video_intro":"","grid_image":"6948","_ensoul_lang":"en","_ensoul_tr_group":"8f443eba-5752-4258-8552-92992afe16aa"},"categories":[59,65],"tipo":[3],"class_list":["post-1150","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-cities-for-people-en","category-wise-views-en","tipo-story"],"acf":{"newsletter":false,"immagine_archivio":844,"sottotitolo":"Manfredi Catella analyses Milan\u2019s potential compared to other major European cities, highlighting the advantages of the new and inclusive metropolis model, where the Lombardy capital is an emerging example.","riassunti":[{"paragrafo":"The pandemic changed this scenario, showing the megalopolis model weaknesses: every physical dimension, after a certain threshold, becomes inefficient. The same applies to cities: the bigger they are, the less connected, inclusive, and safe they are"},{"paragrafo":"Milan is smaller than large international metropolises, and this is crucial given that this model\u2019s priorities are changing, and digitalisation, inclusion, and sustainability have become critical"},{"paragrafo":"Connectivity is an essential topic for the city and an excellent prospect nationally. This occurs through physical and digital infrastructures that can consolidate Milan as the nerve centre of a much more comprehensive network of cities that can mutually strengthen themselves by systemising their resource"}],"articoli_correlati":[{"titolo":"The city of tomorrow? Safe and borderless","immagine":817,"link":"https:\/\/coima.com\/en\/urban-stories\/city-future-inclusion-boundless-vaudo-scarpetta"},{"titolo":"Connected and inclusive: the features of future cities","immagine":845,"link":"https:\/\/coima.com\/en\/urban-stories\/cities-future-podcast"},{"titolo":"Cities, capital and skills for a sustainable recovery","immagine":1151,"link":"https:\/\/coima.com\/en\/urban-stories\/cities-capital-and-skills-for-a-sustainable-recovery"}],"gallery":null,"video_intro":"","video_gallery":null,"downloadables":null,"rassegna_stampa":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milan, the alternative to megacities - Coima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coima.com\/en\/urban-stories\/manfredi-catella-model-milan-megacities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan, the alternative to megacities - 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