{"id":1196,"date":"2021-11-10T00:00:00","date_gmt":"2021-11-09T23:00:00","guid":{"rendered":"https:\/\/coima.com\/insight\/coima-officine-italia-sustainability-real-estate\/"},"modified":"2026-06-11T13:21:09","modified_gmt":"2026-06-11T11:21:09","slug":"coima-officine-italia-sustainability-real-estate","status":"publish","type":"insight","link":"https:\/\/coima.com\/en\/urban-stories\/coima-officine-italia-sustainability-real-estate\/","title":{"rendered":"Real Estate looks to the future"},"content":{"rendered":"\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171571\">COP26, the United Nations conference on climate change, directly involved the world of real estate. Italy and Milan approached this event with a series of meetings and public debates on sustainability. Among these was Italy Goes Green, launched by Officine Italia, Vodafone Italia, and Politecnico di Milano and supported by BAM &#8211; Biblioteca degli Alberi Milano, as part of the Ministry for Ecological Transition\u2019s All4Climate Italy 2021 initiative. The event aimed at formulating ten transformative questions to stimulate the discussions of politicians and decision-makers gathered in Glasgow for COP26 and directing them towards tangible and feasible solutions.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171603\">Project Lead of Italy Goes Green for Officine Italia, <strong>Diletta Di Marco<\/strong> underlines the urgency of this debate: <em>\u201cItaly Goes Green was created by young people and designed for young people, and takes its cue from the forecasts on the planet\u2019s future. These are bleak predictions, yet not enough effort has yet been made to change direction.<strong> Our generation could bring about change and the responsibility to combine new ideas and existing models and make them more forward-looking<\/strong>. But we are aware that we cannot do everything alone, which is why the Italy Goes Green model has placed partnership at its heart, with new ideas, approaches and energies coming to hybridise with skills and experience gained over the years.\u201d<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-171864\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-171761\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-17169a\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-landscape max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"450\"\n                height=\"290\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2021\/11\/storia-re-che-guarda-al-futuro-450x290-a.jpg\"\n                alt=\"Diletta De Marco, Italy Goes Green Project Leed\"\n                data-title=\"storia-re-che-guarda-al-futuro-450x290-a\"\n                aria-describedby=\"image-17169a-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-17169a-caption\" class=\"caption text-caption text-caption-text\">\n                Diletta Di Marco, Italy Goes Green Project Lead            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-landscape md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"450\"\n        height=\"290\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2021\/11\/storia-re-che-guarda-al-futuro-450x290-a.jpg\"\n        alt=\"Diletta De Marco, Italy Goes Green Project Leed\"\n        data-title=\"Real Estate looks to the future\"\n        aria-describedby=\"image-17169a-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-17169a-caption\" class=\"caption text-caption\">\n            Diletta Di Marco, Italy Goes Green Project Lead        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-171838\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-1717ae\">COIMA and Riccardo Catella Foundation\u2019s support for this commitment arrived almost naturally, since sustainability is a value and goal underlying their operations: COIMA Head of Sustainability and Communications and Riccardo Catella Foundation Managing Director, <strong>Kelly Russell Catella, <\/strong>who was a round table on smart cities and urban living event facilitator said: <em>\u201cCO<sub>2<\/sub> emissions from the real estate sector are 40 per cent of total emissions, and acting on building stock is necessary&#8221;.<\/em><\/p>\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171800\">Diletta Di Marco said: \u201c<em>At Officine Italia we are facing a series of \u2018big challenges\u2019 to which we can and must give our contribution. Climate change is one of these challenges and one of the most complex to face. <strong>We are addressing a problem so vast, multifaceted and dynamic that one approach, one response is not enough<\/strong>. While estimating this complexity we realised how little we question our approach to the problem, sometimes oversimplifying, or making it theoretical and distant. The \u2018<strong>Smart cities and life in urban areas<\/strong>\u2018 debate is close to COIMA\u2019s activities and left us with much hope about the widespread awareness of social issues and their link with urban design and community creation.\u201d <\/em><\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-1718bc\">Kelly Russell Catella said: \u201c<em>COIMA fully shares this approach, BAM &#8211; Biblioteca degli Alberi Milano park, managed through a public-private partnership between COIMA, Riccardo Catella Foundation and the Municipality of Milan, is the most explicit demonstration of this commitment to the creation of a strategic space model designed to improve the liveability of people in the city. <\/em><strong><a href=\"https:\/\/greenreport.it\/news\/urbanistica-e-territorio\/la-presenza-di-aree-verdi-urbane-influisce-sulla-felicita-dei-cittadini\/\" target=\"_new\"><em>According to studies<\/em><\/a><\/strong>, <strong><em>green areas are not only useful for improving air quality and reducing pollution in urban areas but increase the physical and cognitive well-being of their inhabitants.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-17192e\">During the project Italy Goes Green, young participants, helped by green leaders who assisted the discussion, asked ten <strong>\u2018transformative questions\u2019<\/strong> proposed to the participating institutions and companies. <em>\u201cWe do not believe that these questions can have a single answer, given the theme complexity, but we are pleased with their inspirational power, which must be grounded through tangible actions. Therefore, we debate with the various event partners to \u201cdisseminate\u201d these questions in their communities and trigger discussion. <strong>To have any impact at a corporate, local or other level, a community must choose to get involved and change its thinking.<\/strong> The challenge now will be to support this paradigm shift with practical responses, grounding innovative projects and quantitative measurement of results.\u201d<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-171b75\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-171ac5\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-17199c\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-landscape max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"450\"\n                height=\"290\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2021\/11\/storia-re-che-guarda-al-futuro-450x290-b.jpg\"\n                alt=\"Kelly Russell Catella and the young participants working together on the transformative question about Smart Cities and Urban Life\"\n                data-title=\"storia-re-che-guarda-al-futuro-450x290-b\"\n                aria-describedby=\"image-17199c-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-17199c-caption\" class=\"caption text-caption text-caption-text\">\n                Kelly Russell Catella and the young participants working together on the transformative question about Smart Cities and Urban Life            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-landscape md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"450\"\n        height=\"290\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2021\/11\/storia-re-che-guarda-al-futuro-450x290-b.jpg\"\n        alt=\"Kelly Russell Catella and the young participants working together on the transformative question about Smart Cities and Urban Life\"\n        data-title=\"Real Estate looks to the future\"\n        aria-describedby=\"image-17199c-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-17199c-caption\" class=\"caption text-caption\">\n            Kelly Russell Catella and the young participants working together on the transformative question about Smart Cities and Urban Life        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-171b52\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171b0e\">Kelly Russell Catella and the young participants working together on <br> the transformative question about Smart Cities and Urban Life<br \/><br \/><\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171bbb\">Real Estate is among the leading sectors to which these questions are addressed. Therefore, it is not surprising that real estate acquired a central role during COP26, especially from the urban regeneration perspective. In our country, this is a subject that directly involves institutions and public administration. Kelly Russell Catella pointed out, <em>\u201cin our country, the public sector has the most extensive portfolio of obsolete buildings on the market, and <strong>public administration buildings could be the driving force behind a significant urban regeneration and echological transformation operation<\/strong>. This partnership can be achieved through technological innovation and circularity of material.\u201d<\/em><\/p>\n\n\n\n<div class=\"button-container flex my-s md:my-s text-paragraph-base! w-full wp-block-ensoul-button\" id=\"button-171c0e\">\n        <a\n        href=\"https:\/\/coima.com\/en\/urban-stories\/cities-future-podcast\/\"\n        target=\"_blank\"\n        role=\"button\"\n            class=\"cursor-pointer group flex justify-center  gap-button items-center font-button text-button! hover:text-button-hover! text-button-font-size rounded-button bg-button-background hover:bg-button-background-hover p-padding-button border-button-width border-button-color [text-decoration:var(--decoration-button)]! hover:[text-decoration:var(--decoration-button-hover)]! transition-color duration-300 ease-in-out ens-btn ens-btn-primary w-full\"\n        data-wpml-string=\"button-label\"\n        data-wpml-string-link=\"true\"\n    >\n                    Read also: Connected and inclusive: the features of future cities                \n                <\/a>\n    <\/div>\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171c66\">Another crucial issue is measuring<strong> the impact of real estate activities on the environment<\/strong>: <em>\u201ca fundamental aspect for our industry and on which COIMA is working to calculate and consider the CO<sub>2<\/sub> emissions and the consumption of natural resources in our supply chain. Only then can we measure our actual impact and go beyond just measuring direct emissions. In addition to continuing its process of creating more environmentally advanced buildings, COIMA, has started to define a <strong>decarbonisation plan<\/strong> for its portfolio.\u201d<\/em><\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-171cb0\">While waiting for the Glasgow meetings to bear fruit, COIMA is ready to support new innovative proposals such as those brought by Italy Goes Green and creating a \u201csystem\u201d project for the renewal of Italian cities.<\/p>\n","protected":false},"featured_media":1195,"template":"","meta":{"_acf_changed":false,"footnotes":"","newsletter":"","immagine_archivio":"1197","sottotitolo":"The real estate field can become a vector of transformation, as discussed at COP26 in Glasgow. The importance of the sector in the fight against climate change was emphasized during the Italy Goes Green event, planned by young people for the youth.","video_intro":"","grid_image":"6957","_ensoul_lang":"en","_ensoul_tr_group":"68d46f4c-bb29-4644-a5d6-a6c51289088c"},"categories":[63,65],"tipo":[3],"class_list":["post-1196","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-sustainability-en","category-wise-views-en","tipo-story"],"acf":{"newsletter":false,"immagine_archivio":1197,"sottotitolo":"The real estate field can become a vector of transformation, as discussed at COP26 in Glasgow. The importance of the sector in the fight against climate change was emphasized during the Italy Goes Green event, planned by young people for the youth.","riassunti":[{"paragrafo":"The forecasts on the planet\u2019s future are bleak predictions, yet not enough effort has yet been made to change direction. Our generation could bring about change and the responsibility to combine new ideas and existing models and make them more forward-looking"},{"paragrafo":"Green areas are not only useful for improving air quality and reducing pollution in urban areas but increase the physical and cognitive well-being of their inhabitants. To have any impact, a community must choose to get involved and change its thinking. The challenge now will be to support this paradigm shift with practical responses, grounding innovative projects and quantitative measurement of results"},{"paragrafo":"In our country, the public sector has the most extensive portfolio of obsolete buildings on the market, and public administration buildings could be the driving force behind a significant urban regeneration operation. This partnership can be achieved through technological innovation and circularity of material"}],"articoli_correlati":[{"titolo":"Porta Nuova, the first neighborhood designed for the community","immagine":839,"link":"https:\/\/coima.com\/en\/urban-stories\/porta-nuova-the-first-neighborhood-designed-for-the-community"},{"titolo":"Cradle to cradle","immagine":1194,"link":"https:\/\/coima.com\/en\/urban-stories\/cradle-to-cradle"}],"gallery":null,"video_intro":"","video_gallery":null,"downloadables":null,"rassegna_stampa":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate looks to the future - Coima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coima.com\/en\/urban-stories\/coima-officine-italia-sustainability-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate looks to the future - 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