{"id":1285,"date":"2020-09-25T10:00:00","date_gmt":"2020-09-25T08:00:00","guid":{"rendered":"https:\/\/coima.com\/insight\/bams-message-of-rebirth-on-the-notes-of-beethoven\/"},"modified":"2026-06-11T13:21:09","modified_gmt":"2026-06-11T11:21:09","slug":"bams-message-of-rebirth-on-the-notes-of-beethoven","status":"publish","type":"insight","link":"https:\/\/coima.com\/en\/urban-stories\/bams-message-of-rebirth-on-the-notes-of-beethoven\/","title":{"rendered":"BAM\u2019s message of rebirth on the notes of Beethoven"},"content":{"rendered":"\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b018a\">Seeing the stage of the Back to the City Concert 2020 slowly coming to life in the heart of BAM &#8211; Biblioteca degli Alberi Milano, this year is especially significant. It is a moment of cultural and social rebirth in one of the places that symbolise the city\u2019s dynamism.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b0216\">BAM is the result of a private\/public partnership between the City of Milan, COIMA and the Riccardo Catella Foundation, which is responsible for its technical and cultural management. It is committed to <strong>bringing citizens\u2019 cultural experiences in contact with nature<\/strong> in a space designed to be an example of sustainability and sharing. After taking its first steps during the open-air concert of the Filarmonica della Scala on 8 September a year ago, everything changed due to the pandemic \u2013 just as the project was starting.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-0b0437\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0b037c\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-0b02ab\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-portrait max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"300\"\n                height=\"450\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2020\/09\/storie_messaggio-rinascita-bam_450x300_5-2.jpg\"\n                alt=\"Francesca Colombo, Direttore Generale Culturale di BAM\"\n                data-title=\"storie_messaggio-rinascita-bam_450x300_5-2\"\n                aria-describedby=\"image-0b02ab-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-0b02ab-caption\" class=\"caption text-caption text-caption-text\">\n                Francesca Colombo, General Cultural Director of BAM            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-portrait md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"300\"\n        height=\"450\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2020\/09\/storie_messaggio-rinascita-bam_450x300_5-2.jpg\"\n        alt=\"Francesca Colombo, Direttore Generale Culturale di BAM\"\n        data-title=\"BAM\u2019s message of rebirth on the notes of Beethoven\"\n        aria-describedby=\"image-0b02ab-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-0b02ab-caption\" class=\"caption text-caption\">\n            Francesca Colombo, General Cultural Director of BAM        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0b0411\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b03c5\">A new challenge that could only be faced in one way: by making Milan braver. BAM, Riccardo Catella Foundation Cultural General Manager, Francesca Colombo said: \u201cAn approach that has guided us throughout 2020 and which we celebrated on 12 September with the <strong>second edition of the Back to the City Concert, dedicated this year to the 250<sup>th<\/sup> anniversary of Beethoven\u2019s birth.<\/strong>\u201d<br><br>Under the direction of Nathalie Stutzmann and the Costanzo Porta Choir, the <strong>I Pomeriggi Musicali Orchestra performed the Ninth Symphony<\/strong> and gave all citizens a <strong>great free performance of classical music outdoors. <\/strong>This is one of BAM\u2019s main objectives: to make the city more inclusive, participatory and offer value to all.<\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b0483\">\u201cChoosing Beethoven\u2019s Ninth Symphony, with the famous <em>Ode to Joy<\/em>, was particularly significant because it is a piece that combines two values that will guide BAM\u2019s future: <strong>universal brotherhood and rebirth.<\/strong> With the Back to the City Concert we wanted to give a message of joy, bringing the concert streaming into everyone\u2019s homes, and facilities that care for fragile people. We went beyond Milan\u2019s borders with the live coverage and experimenting with the innovative 360\u00b0 viewing mode. We are going in the right direction, for inclusive enjoyment from all points of view.\u201d<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b04d0\">A BAM digital version was established during Covid. \u201cDespite the difficult experience that left its mark in everyone, <strong>I consider this period of change positive.<\/strong> BAM is a place of culture and has proved to capable of quickly reorganising itself, thanks to our young and dynamic staff, providing our community with 35 BAM@Home workshop events during the pandemic. This virtual version of our initiatives allowed us to broadcast the planned open-air events by transforming them into contents that can be streamed, a feature that will prove useful if there are new health restrictions or for some shows during winter.\u201d<\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-0b067b\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0b05d0\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-0b0530\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-landscape max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"450\"\n                height=\"300\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2020\/09\/storie_messaggio-rinascita-bam_450x300_5-3.jpg\"\n                alt=\"Back to the City Concert\"\n                data-title=\"storie_messaggio-rinascita-bam_450x300_5-3\"\n                aria-describedby=\"image-0b0530-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-0b0530-caption\" class=\"caption text-caption text-caption-text\">\n                Back to the City Concert            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-landscape md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"450\"\n        height=\"300\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2020\/09\/storie_messaggio-rinascita-bam_450x300_5-3.jpg\"\n        alt=\"Back to the City Concert\"\n        data-title=\"BAM\u2019s message of rebirth on the notes of Beethoven\"\n        aria-describedby=\"image-0b0530-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-0b0530-caption\" class=\"caption text-caption\">\n            Back to the City Concert        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0b0658\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b060c\">This \u2018new normality\u2019 has allowed the affirmation of <strong>open-air cultural enjoyment methods<\/strong> that could become a future model for Italy: \u201cBAM stands as a place of innovation and has been designed to become the hub of outdoor cultural events, in contact with nature, which is more essential after the months of quarantine.\u201d A dynamism and a sense of adaptation which met with the citizens\u2019 approval during this unusual summer, by adopting a new form of distancing that integrates with the situation and represented a <strong><a href=\"https:\/\/coima.com\/en\/urban-stories\/back-to-the-open-air\/\" target=\"_blank\">new form of interaction for Milan residents<\/a><\/strong>: Francesca Colombo said: \u201cOur circles and writing \u2018BAM loves MILANO\u2019 on the grass were an almost iconographic success! Everyone responded positively and respected the safety instructions. I think it was a gesture of welcome and a \u2018safe\u2019 return to nature that the citizens appreciated.\u201d<\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b06bc\">BAM\u2019s <strong>cultural programming is inspired by the 17 UN Sustainable Development Goals<\/strong> and is divided into four pillars: <strong>#openairculture, #nature, #wellness, #education.<\/strong> The programme schedule for the coming months is particularly rich, with \u201c180 cultural moments, yoga and fitness classes, concerts, meetings and events for adults and children. And our \u2018BAM Season Days\u2019, created to celebrate the changing seasons.\u201d<\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-0b0865\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0b07c9\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-0b0731\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-landscape max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"450\"\n                height=\"300\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2020\/09\/storie_messaggio-rinascita-bam_450x300_6-1.jpg\"\n                alt=\"Evento Saluto all\u2019Estate in BAM - Biblioteca degli Alberi\"\n                data-title=\"storie_messaggio-rinascita-bam_450x300_6-1\"\n                aria-describedby=\"image-0b0731-caption\"                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n                    <figcaption id=\"image-0b0731-caption\" class=\"caption text-caption text-caption-text\">\n                Goodbye Summer celebrated in BAM on September 20th            <\/figcaption>\n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-landscape md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"450\"\n        height=\"300\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2020\/09\/storie_messaggio-rinascita-bam_450x300_6-1.jpg\"\n        alt=\"Evento Saluto all\u2019Estate in BAM - Biblioteca degli Alberi\"\n        data-title=\"BAM\u2019s message of rebirth on the notes of Beethoven\"\n        aria-describedby=\"image-0b0731-caption\"        loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n            <figcaption id=\"image-0b0731-caption\" class=\"caption text-caption\">\n            Goodbye Summer celebrated in BAM on September 20th        <\/figcaption>\n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0b0843\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b0800\">Consistent with the Catella Foundation and COIMA values, the activities aim to create a <strong>connection between people and the surrounding urban fabric.<\/strong> Francesca Colombo pointed out that one of the main BAM features is represented in a simple word: \u201cNetworking! <strong>Networking to be brave, together.<\/strong> BAM is almost a year old and interacts with more than 70 cultural institutions &#8211; including Fondazione Feltrinelli, Filarmonica della Scala, and FAI. We have set up a partnership for the employees of the City of Milan and their Campuses, involving more than 700 citizens who have identified with our values by becoming <strong><a href=\"https:\/\/bam.milano.it\/support\/bamfriend\/\">BAMFriends<\/a><\/strong>.\u201d<\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0b08a7\">Francesca Colombo concluded: \u201cAmong the latest partners who joined us, we have the <strong>Biodiversity Festival and Parco Nord Milano, together we are working to build a network among Milan\u2019s large city parks<\/strong>. This confirms us as one of the city&#8217;s cultural players. \u201cFor a walk in the nature, to keep in shape in the open-air or to attend cultural events and shows, BAM is always ready to welcome you!\u201d<\/p>\n","protected":false},"featured_media":1281,"template":"","meta":{"_acf_changed":false,"footnotes":"","newsletter":"","immagine_archivio":"1283","sottotitolo":"Just a few days after the Back to the City Concert, BAM - Biblioteca degli Alberi Milano has returned with a new life and a rich programme of events.","video_intro":"","grid_image":"6967","_ensoul_lang":"en","_ensoul_tr_group":"a91bb27a-f6d1-433b-b648-68d91e7e5d13"},"categories":[59,11],"tipo":[3],"class_list":["post-1285","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-cities-for-people-en","category-projects-backstage-en","tipo-story"],"acf":{"newsletter":false,"immagine_archivio":1283,"sottotitolo":"Just a few days after the Back to the City Concert, BAM - Biblioteca degli Alberi Milano has returned with a new life and a rich programme of events.","riassunti":[{"paragrafo":"We wanted to give a message of joy, bringing the concert streaming into everyone\u2019s homes, and  facilities that care for fragile people. We went beyond Milan\u2019s borders with the live coverage and experimenting with the innovative 360\u00b0 viewing mode: we are going in the right direction for an inclusive enjoyment"},{"paragrafo":"A BAM digital version was established during Covid. This virtual version of our initiatives allowed us to broadcast the planned open-air events by transforming them into contents that can be streamed, a feature that will prove useful if there are new health restrictions or for some shows during winter"},{"paragrafo":"This \u2018new normality\u2019 has allowed the affirmation of open-air cultural enjoyment methods that could become a future model for Italy: BAM stands as a place of innovation and has been designed to become the hub of outdoor cultural events, in contact with nature, which is more essential after the months of quarantine"}],"articoli_correlati":[{"titolo":"Back to the open air","immagine":1284,"link":"https:\/\/coima.com\/en\/urban-stories\/ritorno-allaria-aperta"},{"titolo":"Porta Nuova, the first neighborhood designed for the community","immagine":839,"link":"https:\/\/coima.com\/en\/urban-stories\/porta-nuova-the-first-neighborhood-designed-for-the-community"}],"gallery":null,"video_intro":"","video_gallery":null,"downloadables":null,"rassegna_stampa":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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