{"id":1297,"date":"2020-07-24T09:00:00","date_gmt":"2020-07-24T07:00:00","guid":{"rendered":"https:\/\/coima.com\/insight\/welcome\/"},"modified":"2026-06-11T13:21:10","modified_gmt":"2026-06-11T11:21:10","slug":"welcome","status":"publish","type":"insight","link":"https:\/\/coima.com\/en\/urban-stories\/welcome\/","title":{"rendered":"Welcome to Urban Stories"},"content":{"rendered":"\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0ce61d\">Dear reader,<br> The way we create our built environment is in constant evolution, now more than ever before. We have moved from an era of an individualistic mindset and developing singular, iconic and sometimes isolated buildings, to a more collective mindset focusing on how <strong>we must create communities and districts<\/strong> that enrich the lives of all, preserving environmental and social conditions for future generations.<\/p>\n\n\n\n\n\n\n\n\n\n\n                <div class=\"ensoul-columns-section relative w-full max-w-container-content mx-auto wp-block-ensoul-columns\" id=\"columns-0ce8f3\">\n            <div class=\"ensoul-columns-block grid gap-x-columns gap-y-columns-y items-stretch grid-cols-1 md:grid-cols-2 w-full text-paragraph-base!  \" style=\"\">\n                \n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0ce821\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch\" style=\"\">\n                    \n    <div class=\"image-section flex flex-col w-full  text-paragraph-base! wp-block-ensoul-image\" id=\"image-0ce719\">\n\n        <!-- Desktop Image -->\n    <figure class=\"relative !mr-auto w-full  origin-portrait max-md:hidden m-0 p-0\">\n                                <img decoding=\"async\"\n                width=\"345\"\n                height=\"455\"\n                src=\"https:\/\/coima.com\/app\/uploads\/2020\/07\/urban_stories_nl_articolo1_catella_cardimg_345x455.jpg\"\n                alt=\"Manfredi Catella\"\n                data-title=\"urban_stories_nl_articolo1_catella_cardimg_345x455\"\n                                loading=\"lazy\"\n                class=\"w-full object-cover \"\n                style=\"object-position: 50% 50%;\"\n            \/>\n        \n            <\/figure>\n\n<!-- Mobile Image -->\n<figure class=\"relative !mr-auto w-full  origin-portrait md:hidden m-0 p-0\">\n            <img decoding=\"async\"\n        width=\"345\"\n        height=\"455\"\n        src=\"https:\/\/coima.com\/app\/uploads\/2020\/07\/urban_stories_nl_articolo1_catella_cardimg_345x455.jpg\"\n        alt=\"Manfredi Catella\"\n        data-title=\"Welcome to Urban Stories\"\n                loading=\"lazy\"\n        class=\"w-full object-cover \"\n        style=\"object-position: 50% 50%;\"\n    \/>\n    \n        <\/figure>\n\n    <\/div>\n            <\/div>\n<\/div>\n<div class=\"ensoul-column-wrapper min-w-0 h-full text-paragraph-base! max-md:!w-full wp-block-ensoul-column\" id=\"column-0ce8c7\">\n    <div class=\"column flex min-w-0 break-words h-full flex-col justify-start items-stretch gap-y-columns-y\" style=\"\">\n                    \n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0ce87c\">We often think of the \u2018Environmental\u2019 in ESG, and while it is very important to understand the environmental impact of a building over the course of its development and lifecycle, <strong>we need to think beyond this definition of sustainability<\/strong> and ask what it means in practice for an asset and even more so when developing portions of cities. How will the users inhabit the space, how will the design foster collaboration and innovative working practices, how can technology be a facilitator and not an inhibitor, how will citizens use the public space and how this complements the real estate uses around it to create a living, inclusive community; <strong>a \u2018Human City\u2019 which is brought to life by its people<\/strong>. All of these should be key metrics to ensure a development is as relevant in the decades to come as it is at the point of delivery.<\/p>\n            <\/div>\n<\/div>            <\/div>\n        <\/div>\n        \n    \n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0ce943\">Our new series, Urban Stories, is designed to provide a communication platform for the leading voices of these major challenges during this pivotal moment for real estate. <strong>Urban Stories is our contribution to a broader and inclusive discussion about how to make our cities better<\/strong>, also drawing on our experience in using these principles to create value for all stakeholders who will benefit from this regeneration.<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0ce98b\"><strong>Manfredi Catella<\/strong><br> COIMA Founder and CEO<\/p>\n\n\n\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-0ce9cf\"><i>If there are topics that you would like to read about, please write to our <a href=\"mailto:marketing@coima.com\">editorial staff<\/a>.<\/i><\/p>\n","protected":false},"featured_media":1296,"template":"","meta":{"_acf_changed":false,"footnotes":"","newsletter":"","immagine_archivio":"","sottotitolo":"","video_intro":"","grid_image":"","_ensoul_lang":"en","_ensoul_tr_group":"e4c87b44-b5ea-43bc-845c-c13848be63db"},"categories":[],"tipo":[3],"class_list":["post-1297","insight","type-insight","status-publish","has-post-thumbnail","hentry","tipo-story"],"acf":{"newsletter":false,"immagine_archivio":null,"sottotitolo":"","riassunti":null,"articoli_correlati":null,"gallery":null,"video_intro":"","video_gallery":null,"downloadables":null,"rassegna_stampa":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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