{"id":2691,"date":"2019-03-11T00:00:00","date_gmt":"2019-03-10T23:00:00","guid":{"rendered":"https:\/\/coima.com\/press_release\/coima-res-first-european-focus-group-survey-on-office-end-users\/"},"modified":"2026-04-22T15:12:06","modified_gmt":"2026-04-22T13:12:06","slug":"coima-res-first-european-focus-group-survey-on-office-end-users","status":"publish","type":"press_release","link":"https:\/\/coima.com\/en\/media\/press-releases\/coima-res-first-european-focus-group-survey-on-office-end-users\/","title":{"rendered":"COIMA RES &#8211; First European focus group survey on office end users"},"content":{"rendered":"\n<p class=\"leading-line-height-paragraph tracking-paragraph font-paragraph max-w-container-paragraph text-left text-paragraph-sm! md:text-paragraph-base!\" id=\"paragraph-d10a20\"><strong>COIMA RES &#8211; PRESS RELEASE<\/strong><br><br> <strong>FIRST EUROPEAN FOCUS GROUP SURVEY ON OFFICE END USERS:<br> MOVING TOWARDS A FUTURE FOR THE MODERN OFFICE BUILDING COMBINING SUSTAINABLE, SMART, FLEX, SERVICES AND SWEET<br> ALSTRIA, COIMA RES, COLONIAL, GECINA, GREAT PORTLAND ESTATES PLC AND NSI IN RECENT MONTHS HAVE RUN A FULL PAN EUROPEAN FOCUS GROUP ANALYSIS TO BETTER UNDERSTAND THE FUTURE OF THE MODERN OFFICE BUILDING FROM AN END USERS\u2019 POINT OF VIEW.<\/strong><br><br> Milan, March 11th, 2019 \u2013 Considering the ever-increasing importance of understanding how the needs of the users of office buildings are evolving, the six listed office companies decided in H2 2018 on an innovative approach, usually applied to the consumer goods industry. A number of focus groups, comprising selected office users, have been asked to share their vision of the future of the modern office building. This analysis is a first for the European office real estate industry<br><br> The focus groups included 18 meetings and interviewed 140 end-users in the UK, France, Germany, The Netherlands, Spain and Italy on their vision of the future user experience, the evolution of the workplace, the evolution of organisational structures and more generally the role of tomorrow&#8217;s office building in terms of use and service.<\/p>\n","protected":false},"featured_media":2688,"template":"","meta":{"_acf_changed":false,"footnotes":"","immagine_archivio":"","sottotitolo":"Verso un futuro per gli spazi ad uso ufficio moderni che unisce sostenibilit\u00e0","card_title":"","society":"coima-res","main_downloadable":"2690","display_sites":["com","sgr","rem"],"_ensoul_lang":"en","_ensoul_tr_group":"d9049e2f-a367-4339-8963-d2477394c1d9","pdf_url":"https:\/\/coima.com\/app\/uploads\/2026\/03\/12032019_CS_COIMA-RES-primo-sondaggio-europeo_IT.pdf"},"press-society":[67],"press-year":[53],"tipo-comunicato":[14],"class_list":["post-2691","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","press_society-coima-res","press_year-53","tipo_comunicato-altro"],"acf":{"immagine_archivio":null,"sottotitolo":"Verso un futuro per gli spazi ad uso ufficio moderni che unisce sostenibilit\u00e0","card_title":"","society":"coima-res","main_downloadable":2690,"downloadables":null,"display_sites":["com","sgr","rem"],"pdf_url":"https:\/\/coima.com\/app\/uploads\/2026\/03\/12032019_CS_COIMA-RES-primo-sondaggio-europeo_IT.pdf"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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