COIMA RES – First European focus group survey on office end users

COIMA RES – PRESS RELEASE

FIRST EUROPEAN FOCUS GROUP SURVEY ON OFFICE END USERS:
MOVING TOWARDS A FUTURE FOR THE MODERN OFFICE BUILDING COMBINING SUSTAINABLE, SMART, FLEX, SERVICES AND SWEET
ALSTRIA, COIMA RES, COLONIAL, GECINA, GREAT PORTLAND ESTATES PLC AND NSI IN RECENT MONTHS HAVE RUN A FULL PAN EUROPEAN FOCUS GROUP ANALYSIS TO BETTER UNDERSTAND THE FUTURE OF THE MODERN OFFICE BUILDING FROM AN END USERS’ POINT OF VIEW.

Milan, March 11th, 2019 – Considering the ever-increasing importance of understanding how the needs of the users of office buildings are evolving, the six listed office companies decided in H2 2018 on an innovative approach, usually applied to the consumer goods industry. A number of focus groups, comprising selected office users, have been asked to share their vision of the future of the modern office building. This analysis is a first for the European office real estate industry

The focus groups included 18 meetings and interviewed 140 end-users in the UK, France, Germany, The Netherlands, Spain and Italy on their vision of the future user experience, the evolution of the workplace, the evolution of organisational structures and more generally the role of tomorrow’s office building in terms of use and service.